Ahold Delhaize introduces updated purpose and creates new growth model, placing innovation and own-brand products at the heart of delivering healthy, affordable and sustainable assortment for customers.?





Key financial and strategic ambitions for the period (2025-2028):1

Outperform traditional grocery market and achieve a 4% net sales CAGR.
Maintain industry-leading underlying operating margins averaging 4%.
Increase our Save for Our Customer ambition to €5 billion cumulative.
Maintain a gross cash capital expenditure cadence of 3% of net sales.
Grow underlying earnings per share at a high-single-digit CAGR compared to 2024.
Generate strong cash flow to support consistent and growing shareholder returns:
€9 billion free cash flow (post-tax).
Intention for €1 billion annual share buybacks.2
Increase dividend per share on an annual basis within dividend payout corridor.2
Grow complementary income streams to around €3 billion by 2028.
Increase Own Brand share towards 45% of total store sales, moving healthy sales from solely Own Brand assortment to full store sales, and taking effective actions on assortments and promotions to enhance price perception.
Drive up omnichannel loyalty sales penetration to over 80% by 2028, targeting 30 million monthly active users by 2028.
Deliver on sustainability ambitions, for example taking steps on our pathway to our near and long-term scope 1, 2 and 3 emission reduction targets.
Be an employer of choice; drive progress on our ambition to have a workforce that is 100% gender balanced, 100% reflective of our communities and 100% inclusive.

Zaandam, the Netherlands, May 23, 2024 - Ahold Delhaize today announces the launch of its Growing Together strategy at its 2024 Strategy Day, outlining key plans and ambitions towards 2028. This growth and investment plan underpins Ahold Delhaize’s vision to be the trusted local (food) retailer, placing vibrant customer experiences and trusted products at the heart of its brands’ customer value propositions.

Upon the launch of the Growing Together strategy, Frans Muller, President and CEO of Ahold Delhaize said: “We have taken a multi-stakeholder approach to developing this new strategy, ensuring we balance the needs of our customers, the people we work with, and broader societal dimensions. “Growing Together” ensures we will stay at the forefront of innovation in healthy foods, omnichannel experiences and supply chain transformation, serving customer needs through a well invested and future focused foundation. I am encouraged by the numerous avenues we have across our great local brands to realize our growth potential. By focusing on the things we do exceptionally well, we are together committed to fulfill these ambitions. By taking bigger steps, investing in our people and leveraging technologies, we are excited to unlock our purpose.”

The levers of our growth model, which are further elaborated on below, will be powered by six strategic priorities at a brand and functional level, which together with our purpose, vision and values support and mutually reinforce each other:

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For more information, please visit: www.aholddelhaize.com