MISANO, ITALY -- (MARKET WIRE) -- 07/17/07 -- Cisco(R) (NASDAQ:
CSCO) announced today that the Misano World Circuit has chosen to
deploy Cisco networking, wireless, security and unified
communications technologies throughout its four square kilometer site
in a one million Euro development to bring the Moto GP World
Championships back to Misano. Opening up new opportunities to enhance
the experience for racing fans and helping increase revenues through
new multimedia services, Misano is one of the first circuits in Europe
to offer wireless network access anywhere on the circuit.

Cisco, working with the Misano World Circuit team and system
integration partners IBM, designed the network to deliver advanced
communications and innovative services, incorporating video, voice
and data, throughout the circuit encompassing the spectator areas for
up to 70,000 fans, media center for 320 press, paddock areas, VIP
areas and emergency, medical and support centers.

"Each year, over 600,000 visitors come to Misano circuit and this
places a lot of demands on the infrastructure," explained Renzo
Rossi, ICT Infrastructure Manager of Colacem S.p.A., owners of the
Misano World Circuit. "Turning Misano into a high-tech circuit is
vital to supporting our business, but our challenge was to keep to a
limited budget. We decided to build a single shared infrastructure
for all services and to keep management and control of the
infrastructure. We knew Cisco to be a reliable partner as we deployed
our first Cisco router in 1989, but we chose Cisco because it was the
only company that answered all our requirements with one high
performance solution for data, voice, video, security and mobility."

The advanced secure network at Misano uses Cisco Unified
Communications and Wireless Mesh solutions to meet all the
communications needs of a premier international race event. All
visitors have access to video streaming at full video quality over
the wired network. At the same time, the wireless infrastructure
supports the real-time ticket verification system supplied by Ticket
One. Cisco Unified IP phones connected to the same network provide
voice and video communications for press and staff. Senior personnel
can maintain closer contacts using video telephony and wireless IP
phone handsets to help manage security and reach emergency staff
anywhere on site. Guest wired and WiFi Internet access is available
throughout the circuit for press, racing teams and for use at
corporate events.

Stefano Venturi, vice president (Cisco Inc.) and general manager of
Cisco Italy, said: "The executive team at Misano shares Cisco's vision
of the network as a platform that will not only change the way we
work, but also the way we live, play and learn."

"The network will help Misano deliver a variety of new services for
spectators and staff. For example, video streaming can be extended to
the wireless network so that fans can receive real-time race
information, such as laptimes and statistics, via hand-held devices
or smartphones. Sponsors can deliver targetted advertising directly
to spectators and a variety of interactive services can be made
available to VIP and corporate hospitality customers. The addition of
wireless location services will make it possible for the race
director to see the location of emergency vehicles and support staff.
E-payment systems can also be easily implemented for the convenience
and security of visitors."

Cisco technologies deployed at Misano World Circuit include Cisco
Unified Communications Manager systems, Unified IP Phones and Unified
Video Telephony Advantage cameras, Cisco Aironet 1500 series wireless
mesh access points and wireless LAN controllers, Cisco 3845
Integrated Services Routers, Catalyst(R) 6500 and 3750 series
switches.