Premier Marketing and Technology Agency and Global Leader in Money Transfer Redesign and Transform Digital Platform
LBi the world's largest independent marketing and technology agency is excited to announce the launch of a redesigned digital experience for MoneyGram International (NYSE: MGI), a leading global money transfer company. Working hand-in-hand, LBi and MoneyGram re-invented how the global company utilizes the online space as a marketing vehicle. LBi worked with MoneyGram on several digital initiatives; ranging from strategy and creative, media buying and planning, to social media, analytics and performance measurement.

MoneyGram VP Product Management, Rich Meszaros and LBi Co-President, Judith Carr will be presenting the brand case study at the Forrester Customer Experience Forum on June 29, 2010. The client/agency team will talk through the entire engagement from initial research and findings to build and execution and results thus far.

The largest piece of the engagement was development of the robust money transfer website. LBi has helped to improve and develop a world-class user-experience for online money transfer. In addition, the site acts as a vehicle to drive customers to the over 200,000 physical agent locations around the world.

"LBi's understanding of our business helped us create an online solution with a look and feel that is integrated with our global brand as well as a technical platform that can be adapted to any region of the world in any language," said Rich Meszaros of MoneyGram. "We look forward to continuing to partner with LBi to build our interactive presence both online and at retail locations."

In support of the website launch, LBi pushed out a robust online marketing campaign to drive traffic and help build brand loyalty. The campaign was created to generate awareness around the new site and help develop and extend customer relationships with the brand. It includes branded banners across a specifically targeted media buy and a social media program inclusive of a "greeting card" application that extends to Facebook.

"LBi's unique combination of creative and technological expertise coupled with industry-leading media buying and planning and social media knowledge makes them a great fit for our brand. We are pleased with the work and look forward to building the partnership," said Meszaros.

"The breadth of the work we have been engaged to accomplish by MoneyGram is a testament to LBi's wide-ranging digital capabilities," said Judith Carr, LBi's Co-President. "We look forward to growing our partnership in producing ground-breaking work that helps evolve MoneyGram's global digital strategy and existing online presence."

Visit http://www.moneygram.com for the full experience.
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