LONDON, UNITED KINGDOM and SAN MATEO, CALIFORNIA -- (MARKET WIRE) -- September 06, 2006 -- I-play, the mobile entertainment company, today announced that Leighton Webb has been appointed as Senior Vice President of Content Strategy and Licensing for the company's global business. Webb's core role will be to drive the company's overall content strategy as well as leading the licensing and publishing businesses.

Before joining I-play, Webb held the position of Vice President International Wireless for Fox Mobile Entertainment where he oversaw the company's publisher and mobile operator relationships in Europe. Prior to Fox, Webb was an Executive Director and General Manager at America Online where he headed up content strategy and operations activity for the AOL Games Channel including AOL's strategic relationship with Electronic Arts. He began his career at Ubi Soft Entertainment where he held management positions in product development and marketing in both Ubi Soft's San Francisco and Paris offices.

David Gosen, CEO of I-play commented: "Leighton is a proven, knowledgeable and well respected player in the industry and we're extremely pleased to have him on board. This is a real coup for I-play and as we embark on our next phase of growth, having someone like Leighton on board will provide a further boost to our content and licensing development plans. With over 15 years involvement at a managerial level in new media, entertainment and online gaming he is a vital new member of the senior management team bringing a wealth of credibility and invaluable experience to our business."

Leighton Webb commented on his new role: "Mobile continues to be one of the most exciting industries to be in right now and I'm impressed by I-play's organic approach and focus on developing and delivering a mix of quality licensed titles, franchises and original IP. The company has experienced significant revenue and profitability growth over recent years, has made a significant impact within the mobile gaming space in such a short space of time and I'm looking forward to continuing to build upon this achievement from a commercial and content perspective."

Webb earned his Bachelor of Arts degree in philosophy from the College of William and Mary and an MBA in finance from the Fisher Graduate School of International Business at the Monterey Institute of International Studies.

To view a photo of Leighton Webb please click on the following link: http://www.ccnmatthews.com/docs/leighton.jpg

Contacts:
Paola dos Santos
+ 44 7968 593 037