DUSSELDORF, GERMANY -- (MARKET WIRE) -- September 22, 2006 -- Omniture (NASDAQ: OMTR), the leading provider of on-demand Web analytics and online business optimisation software, is strengthening its European presence with the opening of a German (Munich) operation. The launch underlines Omniture's expansion in Europe, coming just four months after the company launched in the UK (London) and France (Paris). The company will be showcasing its products in Germany at the Online Marketing Dusseldorf Conference (OMD), 20-21 September 2006 (stand number 2A12).

Omniture has staffed an initial team in Germany headed up by European Sales Director Wolfgang Allisat. Functions already in place include new business sales, customer account management and technical support. Previously Allisat was director of sales for digiMine, Visual Sciences and Lucent Technologies as well as a management consultant at Andersen Consulting.

Omniture's German clients currently include: Hamburger Abendblatt, Axel Springer AG, Blume2000.de, Der Club Bertelsmann, Bild T-Online, Ciao, AG, DaimlerChrysler AG, Die Welt.de, Dooyoo, FinanceScout24 AG, Friendscout24 GmbH, HanseNet Telekommunikation GmbH, Kabel Deutschland, LoyaltyPartner; JobScout24 GmbH, Libri.de Internet GmbH, Montblanc Int. GmbH, Thomas Cook, Barmenia Versicherung, Pro Markt and Wer Liefert was? GmbH.

The company has partnered with contentmetrics GmbH, an independent consulting company specializing in the analysis of Web sites and in increasing the efficiency of online marketing campaigns to sell and support its solutions. contentmetrics has trained sales and technical resources with the capability to supply, configure and support Omniture's hosted solutions. Already they have several joint customers including trunity be2 GmbH, bwin Interactive Entertainment AG, ProMarkt Online GmbH, Sport Thieme and Barmenia Versicherungen.

Neil Weston, general manager of Omniture Europe, Middle East and Asia, commented on the announcement, "We are delighted to officially announce our presence in Germany. The market for online marketing in Germany is rapidly growing, and our new operation gives us an excellent base to sell and support clients across the region including Austria, Switzerland, Eastern Europe and Russia. Germany will lead our market expansion in Europe in this regard."

Omniture's burgeoning European operation follows the company's ascent in the USA, where it is the market-leading provider of hosted Web analytics software. This market leadership is attributed to the experience Omniture has gained over the past five years, helping more than 1,300 customers worldwide use the Internet channel more effectively by improving the way they attract Web site visitors and turn them into loyal customers.

Omniture's customers represent some of the largest and most respected enterprise brands in the world, including: three of the top five Fortune ranked companies; nine of the top 10 automotive Web sites; the world's largest corporation and retailer; the Internet's largest e-commerce site; and the Internet's largest advertiser.

Omniture enables businesses to capture, store and analyse information on the behaviour of Web site visitors and other sources to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Its award-winning SiteCatalyst® is a Web analytics solution that provides actionable, real-time and historic intelligence on the most profitable paths through a business's Web site, including where visitors are dropping off, what's driving the best results, and how different segments of visitors interact with the Web site. This information can then inform marketing and sales campaigns, and thereby increase their effectiveness.

Omniture was founded in 1996 in the US. It currently has more than 350 employees worldwide.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our German (Munich) operations and our business strategy in Europe. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with international operations, our ability to effectively expand our sales and marketing capabilities in Europe, our ability to continue to attract new customers in Europe, the continued adoption by customers of our SiteCatalyst service, the significant capital requirements of our business model, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

For further press information, or to speak to Neil Weston or Wolfgang Allisat, please contact Kate Hartley or Malini Majithia at Carrot Communications.

Omniture Press Contacts
Kate Hartley / Malini Majithia
Carrot Communications
020 7386 4862
Kate.hartley@carrotcomms.co.uk