UK Short Break Holiday Operator Company Selects Omniture SearchCenter(TM) and Omniture SiteCatalyst(R)
LONDON -- (MARKET WIRE) -- October 05, 2006 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced Center Parcs, the UK's short break holiday operator, has selected Omniture SiteCatalyst hosted Web analytics tool and Omniture SearchCenter. Omniture SearchCenter was recently introduced in the UK, and Center Parcs is implementing the solution to measure the performance of a new, combined search engine marketing campaign managed and developed by their appointed UK digital marketing agency, Green Cathedral.

Center Parcs uses its Web site for online bookings, late deals and for holidaymakers to request information on its villages. The company uses a combination of search marketing and other online marketing strategies to drive visitors to its site. Omniture SearchCenter will help Center Parcs optimise search marketing campaigns around the keywords that lead to the highest rate of conversion -- that is, those that lead to actual sales. By measuring and analysing the performance of its search campaigns -- both paid and natural search -- Center Parcs and Green Cathedral will be able to track exactly what search terms and campaigns are generating the most profitable leads to Center Parcs' Web site and feed that information back into future campaigns.

Center Parcs will also use Omniture SiteCatalyst to develop segmentation strategies for, and track the performance of, all of its online marketing campaigns within a single platform. They will utilize the product's ability to create profiles of visitors to Center Parcs' Web site and conduct path analyses to improve customers' navigation through the site.

Omniture SearchCenter and Omniture SiteCatalyst services are tightly integrated, which means Center Parcs can take real-time analytics information -- such as what holidays are being purchased on the site -- and feed it through the search campaign to focus marketing spend on the most relevant keywords.

Center Parcs has seen a significant increase in online bookings over the last two years, and recently launched a new Web site to support its targets for 2006 and 2007. Jo Button, e-Commerce manager at Center Parcs, believes that Omniture will provide the company with insight into its online business to achieve these targets. She stated, "We chose Omniture SiteCatalyst because it provides excellent visibility into how visitors are interacting with our Web site, which we can then use to inform and optimise our online marketing strategy. And, because it's a hosted service, our marketing and business teams have instant access to the data, so we can change a campaign immediately if we want to."

Button continues: "Omniture will enable us to maximise the performance of all our online campaigns as well as improve the online experience for users. We can link our search marketing to our analytics which is key to developing the most effective campaigns possible."

Neil Weston, vice president and general manager, EMEA, Omniture, says: "Using both Omniture SiteCatalyst and SearchCenter means that Center Parcs will have a complete view of both its SEM and SEO campaigns to determine the origin of their online business. We are also delighted to be working with Green Cathedral, a combined SEM and SEO specialist in these efforts."

Paul O'Donoghue, Managing Director, Green Cathedral, commented, "Our company has worked with SiteCatalyst for quite some time, but we are very excited to be the first UK agency to be working with their new keyword bid management tool, SearchCenter. Center Parcs has chosen an exceptional package and we are very keen to maximise their search marketing effectiveness using Omniture's SearchCenter."

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

About Green Cathedral

Established in 1996, Green Cathedral is an independent full-service digital agency. The company is ranked consistently in the top 40 Digital agencies in the UK*. Green Cathedral provides a complete range of digital marketing and technology communications for its clients such as; design and build, search engine marketing, online advertising, server management and digital strategy. Headquartered in Cambridge with new offices in London, Green Cathedral is one of the most established names in the Digital arena.

*NMA top 100, 2005 - Ranked 14th in the UK Sunday Times, Tech Track 100, 2005 - Ranked 43rd

www.greencathedral.com