Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced the company has been selected by Channel 4, a public service broadcaster in the UK, to help measure the impact of the broadcaster's investment in Web 2.0 technology.
Channel 4 is significantly increasing its investment in new media and particularly Web 2.0 applications and video-on-demand. The broadcaster has doubled its investment in new media over the past 12 months and this level of commitment is set to increase over the coming year.
Omniture will enable Channel 4 to understand how people use the site; how new developments and sub sites resonate with users; and to understand which parts of the site are driving revenue most effectively.
Omniture technology will also enable Channel 4 to understand which content is really engaging users and the paths they take through the site. For example: what drives people to watch videos online; where visitors come from; and what encourages people to move from reading text on the site, to watching clips, to downloading whole episodes or buying paid-for content.
Omniture will be used not only by the new media team at Channel 4, but also by site and programme editors and producers to understand what drives online viewing of particular programmes -- as well as by Channel 4 management and technology teams.
Louise Brown, head of new media at Channel 4, says: "We needed a system that would benefit our editors and marketing teams who make programming decisions as much as our technical people. If a system can be used by the people who make programmes or who edit the sites, it's going to have a much greater impact on the business.
"It's early days, but we're starting to see the effects of Omniture already -- we are updating our home page and a number of programme landing pages as a result of Omniture data."
Says Neil Weston, vice president and general manager, EMEA, Omniture: "Channel 4 is leading the market in using Web 2.0 to give its site visitors an interactive experience. Its investment in Web 2.0 needs to be commercially viable -- there is no point in investing huge sums of money into interaction with your audiences if you don't measure the impact and that's where in-depth analytics come in to play."
About Channel 4
The Channel Four Television Corporation is a publicly-owned not-for-profit broadcaster operating in the UK. Its main public service channel, Channel 4, is a free-to-air service funded entirely by advertising and sponsorship. Unlike the BBC, we do not receive licence fee funds.
Channel 4 also operates a number of other services, including the free-to-air digital TV channels E4, More4, Film4 and 4oD, its bespoke video-on-demand service.
About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com.
Note on Forward Looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
Omniture Press Contacts
Kate Hartley / Malini Majithia
Carrot Communications
020 7386 4860
Malini.majithia@carrotcomms.co.uk
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