INDIANAPOLIS, IN -- (MARKET WIRE) -- January 11, 2007 -- Auction Floor, Inc. (PINKSHEETS: AFLR) (the "Company") and Lujohns Enterprises, Inc./BidderCentral.com ("Bidder Central") have entered into an agreement that allows more bidders to participate in live auctions. The Company's intention is to integrate its powerful live bidding platform Auctionfloor.com, currently connected to eBay Live Auctions, into Bidder Central's advanced live auction management system. Bidder Central provides full service turnkey solutions for auctioneers. Only AuctionFloor.com can provide auctioneers the live bidding platform of eBay Live, as well as other special tools that helps to expand their buying audience with unprecedented performance.

Auction Floor, Inc. and Bidder Central will combine technologies to create a joint "live" platform that can reach all known venues of auctions in antiques, B&I, Real Estate, Automotive, Livestock, Charity and specialty auctions. Both firms are equally committed to continue expanding into international markets by maintaining its technologies that deals with culture, language and currency issues. "Bidders can now penetrate the worldwide $256B auction marketplace which will allow us to become the premium search platform for live auctioneers worldwide," commented Michael Whelchel, marketing director for Auction Floor, Inc. "Auctionfloor.com has the bidder friendly tools to reach this goal."

Auction Floor, Inc. has advanced bidding tools for buyers and productivity tools for auction houses through its web site, www.auctionfloor.com .

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information:
Auction Floor, Inc.
Investor Relations
602-377-6388