Geographic Expansion Doubles European Customer Base to Over 400 Industry Leaders
OREM, UTAH and COPENHAGEN, DENMARK -- (MARKET WIRE) -- January 18, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has acquired Instadia, a leading European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa (EMEA) client services, sales and marketing teams -- enabling the combined company to rapidly expand its reach and presence throughout the European community. Terms of the transaction were not disclosed.

Instadia is a leading provider of on-demand Web analytics solutions to enterprise customers in the automotive, banking and insurance, e-commerce, media, telecommunications, utilities and public service industries in Europe. Today, more than 200 companies are using Instadia ClientStep, representing over 3,000 Web sites throughout Denmark, Germany, Sweden and the UK. Representative customers include: Aftonbladet, Audi, Carlsberg, DaimlerChrysler, Handelsbanken, LegoLand, Novo Nordisk, SEB, TDC, Volvo Group and Volkswagen.

"We are bringing together some of the greatest people, products and resources in the Web analytics industry to further our growth in Europe," said Josh James, CEO and co-founder of Omniture. "This expansion fits squarely into one of the tenets of our overall acquisition strategy and, we believe, makes Omniture the ideal choice for European companies looking to optimize their online business."

Seamless Transition for Instadia Customers in Europe
Omniture will continue to support Instadia ClientStep, and plans to integrate Instadia Instant Survey, a Web site customer survey tool, into its online business optimization platform. All Instadia customers will also have the opportunity to upgrade to Omniture's Web analytics solution, SiteCatalyst® extending the Instadia solution with additional Web analytics capabilities. These include: advanced pathing analysis, ClickMap(TM) technology, comprehensive analysis and reporting, advanced segmentation and capabilities for broader information distribution via dashboards, email, mobile devices and Excel, among others.

In addition, Instadia customers will have immediate access to a broader range of online business optimization solutions including keyword bid management through Omniture SearchCenter(TM), real-time, visual data warehouse reporting through Omniture Discover(TM), and automated integration of online marketing tools through Omniture Genesis(TM).

Anders Jorgensen, CEO and co-founder of Instadia, will continue to help build the business for Omniture in Europe. Jesper Lindhardt, Instadia's chief operating officer, will take on the role of general manager, Nordics and Benelux for Omniture, and Instadia's Copenhagen office will become the hub for Omniture's Northern European operations.

"Omniture and Instadia share a common culture and common values," said Anders Jorgensen, former CEO and co-founder of Instadia. "Together, we will make a powerful combination because of our shared commitment to customer success and proven track record of technology leadership." He added, "I believe that our customers will benefit from having access to a broader portfolio of products and technologies, and increased depth of experience and expertise that our combined teams bring to the European marketplace."

Omniture will provide more details regarding the impact of this transaction on its overall business in conjunction with its fiscal fourth quarter 2006 financial results call, which is scheduled for Thursday, February 8, 2007. For more information regarding the Q4 earnings call, visit Omniture's Investor Relations Web site at www.OMTR.com.

Contact for Instadia Customers
Instadia customers can direct questions regarding the impact of the acquisition on their service to their existing account managers or by emailing Instadia@omniture.com.