LONDON, UNITED KINGDOM -- (MARKET WIRE) -- January 22, 2007 -- PIXmania.com, the leading pan-European e-tailer of consumer electronics, has announced that a new range of white goods, such as fridges, dishwashers and washing machines is, for the first time in Sweden, available via its cutting edge website.(1)

Swedish customers can choose from more than 40,000 products, with traditional technology ranges now joined by an array of top brand household appliances and a wide range of small domestic appliances.

Ulric Jerome, managing director of PIXmania.com for UK, France and the Nordic countries, said: "We are delighted to offer our Swedish customers the opportunity to purchase very competitively priced, home appliances directly from our website. This is a very convenient way for customers to buy what are often heavy and cumbersome items, we guarantee to deliver them straight to the door within 3 to 5 days with a 2 man delivery service. We have also implemented a full quality after sale service with a dedicated helpdesk and possibility of onsite repairs with qualified engineers. We also offer a number of methods of payment to suit individual choice".

PIXmania.com Swedish customers can choose between 6 different payment methods including: Credit and Debit cards (Visa, MasterCard), Cash on Delivery, Solo Nordea, Handelsbanken Netpay bank transfer and gift voucher.

Ulric Jerome added: "Since the launch of PIXmania in 2000, we have grown from a two person French e-tailer of digital cameras, to an over 750 person international e-tailer of consumer electrical goods. The addition of the household appliance range adds yet another string to our bow and extra benefits for our customers."

(1) http://www.pixmania.com/se/se/vitvaror/46/onglet.htm