Germany's Largest Cable Network Provider Leverages Omniture Web Analytics to Drive Online Success
MUNICH, GERMANY -- (MARKET WIRE) -- 01/26/07 -- Omniture, Inc.
(NASDAQ: OMTR), a leading provider of online business optimisation software, today announced Kabel Deutschland, Germany's largest cable network provider, has increased online sales of cable access products by more than 100 percent in just three weeks after implementing the Omniture SiteCatalyst(R) Web analytics solution. Using the information generated by SiteCatalyst to streamline and simplify their Web site navigation paths, Kabel Deutschland also achieved a 20 percent increase in the amount of visitors who purchase a product or service over the same time period -- representing a significant lift
in overall company revenue.

"As a leader in the cable industry, we require a robust analytics
solution to provide us with the information we need to drive high ROI.
We did not want our site to be a basic reference portal -- with TV guides etc. -- but rather a tool for driving sales for our various products and services," said Tobias Stetter, manager of online marketing at Kabel Deutschland. "Our relationship with Omniture not only enhances and optimises our online channel, but also helps us provide top-quality service to our customers."

According to Stetter, prior to implementing Omniture solutions, his team lacked visibility into how customers and prospects were interacting with the company's Web site, www.kabeldeutschland.de. For example, Stetter didn't know where and why visitors were dropping off the site without making purchases. After examining the analytics data generated by Omniture SiteCatalyst, the Kabel Deutschland team found a substantial amount of people dropping off the site during the order process.

Taking action on that information, the company decided to shorten and
streamline the order process into four, clearly defined steps. The team also made changes to the home page to simplify the navigation by eliminating links that were not utilized to avoid confusion and distraction. These adjustments along with other decisions Kabel Deutschland made based on data generated by Omniture SiteCatalyst resulted in a 20 percent increase in visitor conversion rate and a 100 percent increase in sales of cable services in just three weeks
after implementation.

"Many of today's online consumers lack the patience to wade through vague and cumbersome Web site navigation to find the information they are looking for; most often, they will simply try a different Web site," said Neil Weston, vice president and general manager, EMEA, Omniture. "Omniture solutions help businesses identify the most effective ways to guide customers and site visitors to the information they require to complete a purchase decision. Kabel
Deutschland has done an extraordinary job leveraging Web analytics to tailor their online channel to do just that."

A complete case study describing how Kabel Deutschland leverages Omniture solutions to optimise their online channel is available at http://www.omniture.com/resources/case_studies

About Kabel Deutschland

Germany's largest cable network provider, Kabel Deutschland (KDG),
operates in 13 of Germany's states and supplies services to around 10
million connected TV households throughout Germany. The company
develops and markets new triple play offers for digital TV, broadband
Internet and telephone connections via cable, and offers a digital TV
platform for all pay TV providers. The company operates the networks,
markets cable connections and ensures comprehensive services for all
matters of cable connectivity. In fiscal year 2005/2006 (12 months
ended March 31, 2006), the company reported revenues of more than EUR
1 billion and had around 2,500 employees.

About Omniture

Omniture, Inc. is a leading provider of online business optimisation
software, enabling customers to manage and enhance online, offline
and multi-channel business initiatives. Omniture's software, which it
hosts and delivers to its customers on-demand, enables customers to
capture, store and analyse information generated by their Web sites
and other sources and gain critical business insights into the
performance and efficiency of marketing and sales initiatives and
other business processes. In addition, Omniture offers a range of
professional services that complement its online services, including
implementation, best practices, consulting, customer support and user
training provided through Omniture University(TM). Omniture's
customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook,
Vodafone Group Services Limited, Waitrose and Yell.com.
www.omniture.com.

Note on Forward-Looking Statements

Omniture management believes that certain statements in this release
may constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A of
the Securities Act of 1933, including, but not limited to, statements
regarding the abilities and future benefits of the company's service
offerings. These statements are based on current expectations and
assumptions regarding future events and business performance and
involve certain risks and uncertainties that could cause actual
results to differ materially, including, but not limited to, risks
associated with the company's ability to ensure that: its solutions
address the specific requirements of its customers, the continued
adoption by customers of its services, including the SiteCatalyst
service, the significant capital requirements of its business model,
its ability to develop or acquire new services and enhance existing
service offerings, errors, defects, disruptions or other performance
problems with its services, its ability to hire, retain and motivate
its employees, its ability to collect customer data, the adoption of
laws or regulations relating to the Internet or our operations, or
interpretations of existing law, which could adversely affect its
business, and such other risks described in Omniture's quarterly
report on Form 10-Q for the period ended September 30, 2006 and from
time to time in other reports filed by Omniture with the U.S.
Securities Exchange Commission. These reports are available on the
Investor Relations section of the Omniture Web site at
http://www.omtr.com. Omniture undertakes no duty to update any
forward-looking statement to conform the statement to actual results
or changes in the company's expectations.

Omniture Press Contacts:
Kate Hartley
Malini Majithia
Carrot Communications
020 7386 4860
Malini.majithia@carrotcomms.co.uk