AACHEN, GERMANY and FORT MYERS, FL -- (MARKET WIRE) -- 08/03/07 --
NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia's new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Stroeer, Germany's largest supplier of out-of-home media, and AWK, UK's outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its
optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses
standard mobile phones to replace portable terminals. Camera phones
equipped with customized software using NeoMedia's new NeoReader
technology; billposters are able to read 2D codes on posters and
billboards via camera phone. Instantly, results and responses of
billpostings are documented and forwarded to Clear Channel resource
planners. Camera phones serve as organizational tools and quickly
provide billposters with the required information for poster
placement. This process allows for Clear Channel to substantially
increase the efficiency of its billposting. England's leading outdoor
advertiser is now enabled to adapt poster campaigns on short notice
and offer its clients a highly flexible use of advertising space.

Clear Channel's application relies on NeoMedia's cutting-edge
NeoReader technology. By utilizing the NeoReader technology, camera
phones are transformed into universal code readers that can read
barcodes or two-dimensional codes simply by clicking with their
installed camera phone application. Users link directly to the
mobile Internet without URLs or manually entered links. Especially in
mobile marketing, NeoReader inaugurates a new era of creative
solutions.

"NeoMedia's code-reader technology turns mobile phones into
multifunctional tools for ever more and new application areas. The
versatility of this software is enormous. It offers completely new
possibilities for linking the physical world with mobile content,"
explains Mario Joussen, CTO of Gavitec AG - mobile digit a subsidiary
of NeoMedia Technologies, Inc. "Wherever small codes can be applied,
users of camera phones can -- instantly -- receive content without
difficulty."

Since 2D codes can easily be printed in the production process, the
NeoReader technology is a reliable and cost-saving alternative
compared to conventional RFID-based systems. NeoMedia Technologies
introduces the NeoReader as a universal code reader based off the
award winning Lavasphere technology developed in Germany. NeoReader
reads all common non-proprietary 2D codes (Data Matrix, QR and Aztec)
as well as URL embedded 2D codes and 1D open source codes. This
allows the NeoReader user to click on a variety of codes with a
single application installed.

About NeoMedia Technologies, Inc.

NeoMedia(R) Technologies, Inc. (OTCBB: NEOM) (www.neom.com), is the
global leader in camera initiated transactions for mobile devices.
From RFID and optically initiated wireless transactions to the
digital processing of mobile financial transactions, NeoMedia
provides reliable high-volume solutions for the processing of
universal optical codes and related information for mobile devices.
NeoMedia's international office is located in Aachen, Germany. This
office, Gavitec, produces hardware devices for mobile coupon
transactions. To learn more about NeoMedia Technologies, qode, or
Gavitec visit http://www.neom.com, www.qode.com, and
www.mobiledigit.de

This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.

qode is a registered trademark, and qode(R)reader, qode(R)window and
One Click to Content are trademarks of NeoMedia Technologies, Inc.
Other trademarks are properties of their respective owners.

Press Contacts:
William Hoffman
NeoMedia Technologies, Inc.
+(239) 337-3434
whoffman@neom.com

Amanda George
NeoMedia Technologies
+(239) 337-3434 x 151
ageorge@neom.com