3 Invests in Cisco IP Network to Fuel Mobile Broadband Growth

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Overig advies 01/10/2007 09:49
STOCKHOLM, SWEDEN -- (MARKET WIRE) -- 10/01/07 -- Cisco(R)
(NASDAQ: CSCO) announced today that Scandinavian 3G mobile services
provider, 3 Scandinavia, is building a new mobile core network based on Cisco
Internet Protocol Next-Generation Network (IP NGN) technology. The
network, which is being implemented by Atea, a Cisco Gold Certified
Partner, will support the strong growth in mobile broadband traffic
over the 3 network that has resulted from the successful launch of
3's Turbo 3G service. In the second quarter of 2007, 3 had 44 percent
market share in the Swedish mobile broadband market (Source:
IT-research AB).

3's Turbo 3G is a High-Speed Downstream Packet Access (HSDPA) service
which offers speeds up to 7.2 megabits per second, making it possible
for mobile users to enjoy the same Internet access bandwidths as
fixed-line broadband users. The Cisco mobile core IP network connects
users of the Turbo 3G service to the Internet and 3's broadband data
services. With significant increases in the number of subscribers
using 3's Turbo 3G services, the network upgrade will provide the
optimum network performance and capacity to maintain a continuously
high quality of service for current mobile broadband users and meet
the increasing demand from new customers.

"The number of users of mobile broadband is continuing to increase
rapidly," said Peder Ramel, group chief executive officer of 3. "We
are keeping a step ahead by expanding the mobile core IP capacity to
satisfy this demand and provide room for future growth and innovation.
By investing in an IP Next-Generation Network from Cisco, we can
continue to offer world-class Turbo 3G services with the capacity to
support multimedia applications such as music downloads and video
streaming."

"We are seeing the emergence of mobile operators like 3 take the lead
in developing the next generation of mobile broadband services," said
Sverker Hannervall, general manager of Cisco Sweden. "The popularity
of services from 3 shows that mobile broadband has progressed from
being a supplement to fixed broadband services to being a potential
replacement. This poses completely new network design and service
control challenges to mobile network operators. With the demands for
HSDPA broadband mobile traffic booming, the Cisco solution is
designed to help operators keep control of capital and operational
expenditure in the mobile network."

"This important project is the result of our successful long-term
collaboration with 3," said Lars Pettersson, managing director of
Atea Sverige AB. "We have proven our ability to deliver the expertise
on Cisco technology that is laying the foundation for Turbo 3G."

The solution is based on Cisco 7600 Series Routers in a fully
redundant architecture, with functions duplicated to help ensure high
availability. Cisco 7600 Series Routers support throughputs of up to
10 gigabits per second with integrated high-density Carrier Ethernet
switching and IP/Multiprotocol Label Switching (MPLS) routing, making
it possible for operators to deliver both consumer and business
services over the same network.

About 3
3 is the world's leading provider of 3G and Mobile Broadband services
with almost 16 million customers in nine countries. 3 Scandinavia is a
joint venture between Hutchison-Whampoa Limited in Hong Kong (60 %)
and Investor AB in Stockholm, Sweden (40 %). 3 Scandinavia operates
networks in Sweden and Denmark and holds a license in Norway. For
more information, see www.tre.se or www.three.com.

About Atea
Atea is Sweden's leading independent supplier of IT infrastructure.
The company consists of more than 1000 employees at 25 locations from
Malmoe in the south to Lulea in the north, and a turnover of SEK 6300
million. Atea is part of the Ementor Group, which is noted on the
Oslo Stock Exchange and has a total of 3300 employees at 50 locations
in Sweden, Denmark, Finland, Norway and Latvia. Ementor is the
largest supplier of IT infrastructure in Scandinavia and the third
largest in Europe, with a turnover of just over SEK 15000 million in
2006.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that
transforms how people connect, communicate and collaborate. Cisco
news and information are available at http://www.cisco.com. For
ongoing news, please go to http://newsroom.cisco.com. Cisco
equipment in Europe is supplied by Cisco Systems International BV, a
wholly owned subsidiary of Cisco Systems, Inc.
Cisco, the Cisco logo and Cisco Systems are registered trademarks or
trademarks of Cisco Systems, Inc. and/or its affiliates in the United
States and certain other countries. All other trademarks mentioned in
this document are the property of their respective owners. The use of
the word partner does not imply a partnership relationship between
Cisco and any other company. This document is Cisco Public
Information.




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