Provimi, a world leader in animal nutrition, proudly presents its new corporate identity to the world today. The Group is preparing itself for the future with its global One Provimi strategy. While maintaining its strong local entrepreneurship, Provimi has built a powerful global business, focusing on innovation in knowledge and technology. A consistent worldwide Provimi brand symbolises the Group's transformation and its ambition to lead tomorrow's animal nutrition.
Whereas the previous corporate Provimi brand logo seemed to represent a bridge over all the Provimi companies and brands, the new Provimi logo rather resembles an emerald, a metaphor which stands for something that is difficult to find and only becomes precious after skilled hands shape it. The innovative logo provides Provimi with an identity that fits its leading position in the market.

Provimi's corporate identity is based on the following brand values:

1) High performance: Provimi excels in assessing and understanding its customers' needs. That's how the Group's local companies have become best in class. Using the latest knowledge and technology, Provimi delivers innovative nutritional products and programmes to satisfy customer needs.

2) Constant evolution: Continuous improvement in animal nutrition helps deliver the optimum results for our customers. Our worldwide Feed Solutions organisation represents a strong research commitment, not just sharing best practices but providing innovation through a systematic, structured approach utilising the best of our capability.

3) Responsible nutrition: We work every day on precising formulations to use natural ingredients more efficiently and to further reduce the Group's carbon footprint. Animal well being and food safety are essential in shaping tomorrow's nutrition.

These values represent the core DNA for our companies, binding them with a common purpose to realize and sustain our leading position in the market.

Provimi's mission is shaping tomorrow's nutrition. Helping to feed a growing population in an environmentally sustainable and safe way. Farmers all over the world need to improve their productivity to meet the growing demand for food. Provimi knows and understands these requirements and helps farmers to improve their production of meat, milk and eggs in a responsible way.

Ton van der Laan, CEO explains: "We aim to maximize the success of our customers, and do our utmost to make that happen. Fast and highly-efficient conversion of our customers' needs into nutritional products and programmes has always been at our core. It's simply what we do best. Our new corporate identity fits in with that mission."

The new corporate identity will be rolled out across our animal nutrition businesses in the coming months.

Provimi will publish its annual results 2009 on 26 April next.