The Board of Parents, a unique initiative to involve local communities and increase transparency
Cryo-Save, Europe’s leading family stem cell bank, is thrilled to announce the launch of a unique program: the Board of Parents. The aim of the program is to give the opportunity to Cryo-Save’s clients, to approach the company from a new perspective and to find out more on how a family stem cell bank works in terms of laboratory procedures and cryopreservation techniques. This is a unique initiative to create interactions between the company and its customers and a way to reinforce the transparency of the organization.
Cryo-Save has opened this week the applications to participate to the program. All Cryo-Save clients from countries like Hungary, Spain, Italy, Switzerland, the Netherlands, Bulgaria, Serbia, Bosnia and Greece are invited to apply on their country website. The application process will end up in a selection of delegates, chosen to represent the voice of the parents in front of Cryo-Save. Through this community, Cryo-Save will communicate personally with the parents about the life of the company and the achievements of stem cell research.
The Board of Parents and Cryo-Save will be interacting closely for a three months period until the program is repeated to give the opportunity to new countries and new customers to join. The delegates will also be invited to come and visit the Cryo-Save’s flagship processing and storage facility in Niel, Belgium. These events will be exciting occasions to meet personally with the top management of the company and representatives from the stem cell industry. This is the first time a private bank opens the doors to their customers for them to learn about the high-end techniques of processing and storing stem cells.
Arnoud van Tulder, CEO of Cryo-Save Group, says: “This project aims at reinforcing the relationship with our customers and educating the local communities. It is also a unique opportunity for our customers to understand how and where the stem cells are processed and stored.”
The Board of Parents program is part of Cryo-Save actions plan to educate the general public about stem cells and to increase the awareness of the great value to store them.